Doubling New User GGR Through a Refined Tagging Strategy
Fortunexstudio helped a leading European online casino double
its new user GGR year-over-year by standardizing UTM tagging and
integrating clean data into their BI systems. The client gained
full visibility across campaigns and keywords through a detailed
tracking audit, unified naming conventions, and performance
dashboards. This enables smarter budget allocation and
significantly lower CPAs. This case proves that precise data and
cross-team collaboration can unlock major growth.
Industry: iGaming /
Online Casino
Region: Europe
Service: Marketing
Analytics & Data Integration
Result: +100% YoY Growth
in New User GGR
How We Doubled Paid Social Reach in 4 Months with Just 11%
Additional Investment
Through strategic audience structuring, creative optimization,
and long-term content planning, Fortunexstudio helped a major
European casino nearly double its paid social reach in just 4
months with only an 11% increase in ad spend. By integrating
engagement campaigns along with conversion ones, the client also
saw a 99% rise in paid social reach, a 277% jump in post
reactions, and an over 300% increase in post saves. This case
proves that with the right strategy, performance gains don’t
always require big budgets; they just need smarter execution and
optimization.
Industry: iGaming /
Online Casino
Region: Europe
Service: Paid Social
Strategy & Content Optimization
How We Scaled Google Ads, Spend 13x for an Indian Fantasy Sports
Platform — While Staying Profitable
Fortunexstudio helped a leading Indian fantasy sports platform
scale its Google Ads spend from €27,500 - €363,000 crores per
month while not facing any loss. By restructuring campaigns
around seasonal sports trends, optimizing for Hindi + English
(Hinglish) keywords, and aligning spending with peak cricket
seasons, we drove an 800% increase in First Time Deposits (FTDs)
without exceeding CPA targets. This case shows how disciplined
performance marketing and regional strategy can improve iGaming
businesses' growth in India’s competitive gaming market.
Industry: Fantasy Sports
/ Online Gaming
Region: India
Service: Google Ads
Strategy & Performance Marketing
